About

Hi, I'm Patrick. I help UAE businesses win more customers.

I founded Everything Digital after more than 20 years in digital transformation, including at BT in the UK and du in the UAE. I'm personally involved in every project, from the first call to the monthly report.

Patrick NarracottFounder, Everything Digital and The PartyPlatform
Patrick Narracott, founder of Everything Digital
20+years in digital
Based in Dubai
Founder of The PartyPlatform

Why I started Everything Digital

Running The PartyPlatform showed me how many good UAE businesses lose customers to slow replies, missed messages and websites nobody finds.

The PartyPlatform is a UAE marketplace that connects customers with event venues and service providers. Working with vendors every day, I kept seeing the same thing: talented businesses losing customers simply because nobody replied in time, or because they were invisible on Google.

Most of them didn't need more technology. They needed the right tools, set up properly, and someone to explain them in plain English. That's why I started Everything Digital.

Today we bring AI, automation, marketing and web development together under one roof, so a business can get found, reply first and win the booking.

Digital transformation isn't about adding technology for the sake of it. It's about making your business easier to run and easier to buy from.

Patrick Narracott, Founder
My journey

From the UK to building in Dubai.

  1. UK · BT

    Digital transformation at BT

    In the UK I worked in digital transformation at British Telecom (BT), helping a large organisation digitise its customer experience and remove inefficiencies from sales and operations.

  2. UAE · du

    Leading digital transformation at du

    When I moved to Dubai I joined du as a digital transformation lead, bringing that experience to one of the UAE's largest telecoms providers and learning first-hand how UAE customers search, compare and buy.

  3. Founder

    Founding The PartyPlatform

    A UAE marketplace connecting customers with event venues and service providers. It put me in daily contact with small businesses and their growing pains.

  4. Founder

    Founding Everything Digital

    An agency built to give UAE businesses the practical digital tools I kept seeing they were missing.

  5. Today

    Fifteen businesses and counting

    Websites, AI employees, CRMs, ads and SEO running for event, wedding, entertainment and home-service businesses across the UAE.

What I bring

Experience across the whole system.

I've worked on every part of how a business gets and keeps customers, so the pieces I build for you fit together.

  • Digital transformation

    Over 20 years of digital transformation, including BT in the UK and du in the UAE.

  • AI and automation

    AI employees, workflows and integrations that save time and answer customers faster.

  • CRM and GoHighLevel

    Pipelines, inboxes and follow-ups set up around how a business actually sells.

  • SEO and GEO

    Getting businesses found on Google, Google Maps and in AI answers.

  • Websites and apps

    Fast sites and custom apps built to turn visitors into enquiries.

  • Product development

    Building and growing my own platforms, so I know what it takes from the inside.

  • 20+years in digital transformation
  • 15UAE client businesses live
  • 2businesses founded in the UAE
How I work

What you can expect from me.

  • 01

    I'm involved in every project

    You deal with me directly, not an account manager passing notes. I know your business and your numbers.

  • 02

    Results you can measure

    Every recommendation ties back to something you can count: enquiries, bookings or hours saved.

  • 03

    A partner, not a supplier

    I work as an extension of your team and tell you honestly what will help and what won't.

  • 04

    Built for the UAE

    I know how Dubai businesses and their customers work, and that most people would rather WhatsApp than fill in a form.

Businesses I work with across the UAE

  • Box Entertainment
  • Qrated Event
  • Proposal Dubai
  • XMP World
  • Dubai Wedding Planner
  • Experiences & Events
  • The PartyPlatform
  • Views Window Cleaning
  • YogaBears Parties
  • Al Sanad Services
  • Brit In A Bronco
  • Darryl Rees
Free consultation

Talk to me directly.

Book a free 30-minute call with me. We'll look at where your business is losing enquiries and what to fix first.

+971 58 506 3155